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Have You Added QR (Quick Response) Codes to Your Print Material?

May 4, 2012
Have You Added QR (Quick Response) Codes to Your Print Material?

If not, you may want to consider it. In fact, this may be a good time to refresh your entire print marketing portfolio.

For instance, do you need to:

  • Make sure your web and print messages are synched
  • Re-emphasize your branding
  • Rejuvenate your print graphics
  • Update your offerings
  • Place QR codes on your print material

QR (Quick Response) Code

If you’re not familiar with QR codes, they are similar to bar codes used by retailers. The difference is that QR codes contain much more information. For small business owners, it’s a dynamic marketing vehicle. You can put QR codes on:

  • Your brochures, business cards, flyers, etc.
  • The sides of vehicles
  • Trade show name tags
  • Products and packaging

What goes on a QR code? You’re only limited by your imagination on what can be shared on a QR code. It contains an embedded link to the digital content of your choice. When the codes get scanned or read from camera enabled mobile devices, the link appears on the mobile device.

Think about the possibilities!

qr-code

You could link prospects and customers to:

  • Your website
  • A landing page
  • Directions to your shop
  • Special offers
  • Customer feedback forms
  • Installation instructions

Invented in Japan in 1994, QR codes are still considered somewhat of a novelty in the US. But not for long. Add a code and redesign your print material while you’re at it. Big Rig Media will handle it all for you.

Contact Big Rig Media today at (866) 524-4744 or click here and discover how we can refresh your printed marketing materials! 

Tags:

Brochure Design Print Design

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