Are You Being a Good SEO Citizen?

Is your website struggling with SEO despite your website being up and public? Did you assume SEO practices are a one-and-done sort of venture? The truth is your website isn’t the only avenue for productive and engaging content. And while your webmaster can help get your website functioning, it’s up to you to enhance your search engine chances across multiple platforms. Being a good SEO citizen is easier than you think! 

With these 5 helpful tips, you can extend your SEO reach beyond your website.

5 Ways to Become a Better SEO Citizen

SEO stands for search engine optimization and is often the reason people are drawn to your website. But it’s more than just a few keywords on your homepage. These engaging taglines and phrases should be emphasized across the internet through social media, voice searches, reviews, and more. 

• Be consistent when crafting quality content – In order to be relevant in today’s world wide web, you have to be visible. Push your product or park with keywords that resonate with your audience and build a rapport by providing consistent, quality content. This can be posting a blog that matches your brand or social media content that keeps viewers engaged. 
• Stay aware of Google Trends – If you want to be relevant, you also have to stay up to date with current trends. Doing an in-depth keyword search can help you understand what people are looking for and what’s grabbing their attention. Being a good SEO citizen means utilizing Google Trends to stay in the loop as well as using tools like:

Long-Tail Keywords – Longer SEO words that help people find more specific products. For example, “Spacious RV sites in Fort Worth, Texas” or “RV resort with family-friendly amenities” 

Semantic SEO – SEO language that caters to what people are searching for and allows Google to understand your content better. Content should focus on the main topic while incorporating related ideas, synonyms, and diverse language patterns.

• Voice search optimization – “Alexa, list 3 family-friendly resorts in my area that have a pool”. In the age of voice technology, your SEO content must also adapt to this new search engine avenue. Creating FAQ content, updating your content regularly, and optimizing your Google Business Profile can all help you become a better SEO citizen.   
• Reviews matter! Not only are good reviews great for business, but they’re also a great way to boost your brand’s SEO. Managing your online reputation is essential to your business ranking higher on internet search engines. 
• Social media also matters – Never underestimate the power of social media. When you create a consistent online presence, you drive people to your website. The more people visit your website, the more likely your site will rank higher on the search engine. By creating a sense of community, people will get excited about visiting your page or buying your product. You may just land your next client by simply engaging them on social media.

Ready to be a Good SEO Citizen?

Being a good SEO citizen is about staying with your content and getting serious about the long-tail, semantic keywords you use to promote your business. Your website is a good first step. It’s filled with all the information a potential client would need to book or buy your product. But if you’re not actively working to attract visitors, encourage engagement, boost reviews, and create quality social media content, you may not see the results you want.

Big Rig Media can help get you started on your journey to becoming the ultimate SEO citizen, it’s up to you for the rest!

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