Does your business convey the right tone through social media to effectively communicate the values and goals of your brand?
Conveying the Right Tone Through Social Media
PLAT
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Consider PLAT (these are examples) as you set the tone for your brand:
- Purpose: entertain, instruct, inform
- Language: casual, professional, in between
- Audience: location, occupation, demographics
- Tone: serious, concerned, cheerful
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Applied to a well-defined target market, a good PLAT creates a distinctive business that builds trust and loyalty through social media.
Help Customers Remember Your Brand:
Stick to a brand’s voice on social media to fully engage customers. Make sure everyone involved in social media marketing uses the same tone.
Translate Voice to Tone:
Stay authentic because customers appreciate businesses that are true to themselves.
Translating Voice to Brand:
Define and write company values down, prepare a detailed social media customer service strategy, and build a social jargon list.
Champion Brand Transparency:
Today’s customers want to know everything about products, services, and the company. This is especially true when the business makes a mistake. Share errors openly.
Great Branding Tone Examples:
- Dove sells self-care and beauty products using a social media tone of body positivity encouragement.
- Domino’s discovered a list of customer complaints, shared them with the public, and communicated the plan for correcting the issues.
- Calm is an app that helps with mindfulness with posts containing soothing imagery and tips on ways to improve well-being.
Customers seek a brand voice to access the human side of your business and they remember how messages make them feel. Tones that strike an emotion, compel comments and message sharing.
