Customers prefer personalized email communications and the numbers show it:
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- A personalized message drives an 18.8% email open rate compared to 13.1% absent personalization. (Statista)
- Personalized offers cause 46% of baby boomers, 58% of Gen Xers, and 63% of Millennials to share information with companies. (ActiveTrail Benchmark)
- Without email personalization, 52% of customers will go somewhere else. (ActiveTrail Benchmark)
- A median ROI of 122% is generated from personalized email marketing. (eMarketer)
- Six times higher transaction rates are delivered from personalized emails. (Experian)
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