Blue Water RV Resort Case Study
Overview
Hit the ground running with brand new beachfront RV resort in Texas
Blue Water RV Resort is a beachfront retreat nestled between Surfside Beach and Galveston, Texas, offering an ideal coastal vacation destination. The resort features spacious, big rig-friendly RV sites with full hookups and cozy cottages, catering to families, weekend travelers, and snowbirds alike. Guests can enjoy a variety of amenities, including a private boat ramp, fishing docks, golf cart and kayak rentals, a resort-style swimming pool, an indoor/outdoor bar and patio, and unrestricted beach access. With breathtaking sunrise and sunset views over the Gulf of Mexico, Blue Water RV Resort provides a tropical paradise for those seeking both relaxation and adventure.
A brand new luxury beachfront RV resort
Texas is a hyper-competitive market for luxury RV parks, so as a brand new resort Blue Water wanted to make sure guests and revenue were rolling in the door from day one.
In the run up to the launch, they approached us for help in breaking through the competition and marketing their RV Park and restaurant to the right people right from the get-go.
A Comprehensive Solution with Tangible Results
To make sure they hit the ground running, we delivered:
- Photoshoots to make sure the visuals for the luxury RV sites, cottages and Blue Water Bar & Grill were on-point.
- A custom-built website including an integrated online reservation system.
- A print and digital advertising campaign to targeted markets, including the correct people geographically.
The park is thriving and at 75% occupancy within 90 days of launching.
They started their journey on the right foot, with a stunning brand and great looking website, which had already taken online bookings when they first opened their doors. Now that they’re open we’ve laid out a seasonal marketing calendar along with an efficient media buying plan.
Blue Water Resort Print Design
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