Dunn Right RV Park Case Study
Dunn Right RV Park’s Success Story with INDIO:
Overview
Dunn Right RV Park's Success Story with Big Rig Xpress:
Jason and Brandi Dunn had 30 acres in East Texas and a dream to be entrepreneurs. After considering several options for the land, they decided to build an RV Park. With the ability to start from scratch, the Dunns set out to create a park that offered everything an RV traveler could want, including extra-long, extra-wide back-in and pull-thru RV sites, gated entry with monitored security, and 5G WiFi. Having invested heavily in the park, they knew it was essential to be just as conscientious about the marketing. So, before the Dunn Right RV Park opened in March of 2022, Brandi worked with Big Rig Xpress to set a marketing foundation to ensure the park was consistently filled and had a waitlist.
Finding the Right Marketing Partners
As a brand-new RV park, Dunn Right faced the challenge of building awareness and attracting customers from day one. Without an established reputation or customer base, they needed a comprehensive digital marketing strategy that could:
- Drive immediate bookings before and after opening
- Build a strong online presence and brand identity
- Target RV travelers in their geographic area
- Create a waitlist and maintain high occupancy rate
Key Requirements
Website Development
Professional, conversion-optimized website
Digital Advertising
Targeted PPC campaigns for RV travelers
Brand Identity
Cohesive digital presence across platforms
Solutions
A Comprehensive Marketing Solution
Professional Website Development
Created a conversion-optimized website showcasing the park’s premium amenities and making it easy for visitors to book.
Geo-Targeted PPC Campaigns
Launched targeted pay-per-click advertising to reach RV travelers searching for parks in the East Texas area.
Ongoing Marketing Support
Provided continuous optimization and management to ensure consistent results and adapt to demand.
Results
Outstanding Performance & Growth
Key Achievement
“Big Rig’s geo-targeted advertising capabilities created a steady stream of inquiries and bookings for the park — so much so that at one point, I had to ask them to turn down the advertising faucet because we couldn’t handle the inquiry traffic properly.”
Brandi Dunn
Owner, Dunn Right RV Park
Jeff never tried to be a pushy salesman. He wasn’t speaking from a script, and he listened to what I had to say, which is important. He wasn’t trying to tell me what he was going to do; he was listening to what I wanted. What Big Rig is doing for my business is working perfectly.
I had to ask them to turn down the advertising faucet because we couldn’t handle the inquiry traffic properly.
Testimonials
Sharing A Commitment To Success
Big Rig Xpress propelled Dunn Right RV Park’s visibility and bookings through meticulous website design, effective PPC advertising, and strategic branding efforts. The collaboration between Brandi Dunn and Big Rig Xpress is a perfect example of the power of foundational marketing strategies, a comprehensive approach, and a shared commitment to success.
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