Great Escapes RV Resorts’ Success Story with Indio
Overview
Bringing the Leads Home for a Fast-Growing RV Resort Brand
Great Escapes RV Resorts is one of the fastest-growing brands in the outdoor hospitality industry, offering premium RV resorts, unique accommodations, and family-focused destinations across the United States. Backed by The Jenkins Organization, a commercial real estate firm with more than $750 million in assets under management, Great Escapes was built with ambitious growth plans and a commitment to exceptional guest experiences.
When launching the Great Escapes brand, the team needed a marketing partner with deep industry expertise that could support rapid expansion, drive reservations, and create a scalable marketing platform across multiple locations.
Building a New Brand in a Competitive Industry
Although The Jenkins Organization had decades of success in commercial real estate, Great Escapes RV Resorts was a new brand entering the outdoor hospitality market. The company needed a strategic marketing partner capable of supporting aggressive growth while maintaining consistency across an expanding portfolio of parks.
The team needed support with:
- Launching and growing a new resort brand
- Driving reservations across multiple locations
- Creating a scalable marketing framework
- Tracking advertising performance and ROI
- Supporting future acquisitions and expansion
Key Requirements
Website Development
Scalable websites designed to drive reservations and support multiple locations.
Lead Generation
Targeted campaigns focused on increasing bookings and guest inquiries.
Performance Reporting
Detailed reporting to track return on ad spend and campaign effectiveness.
Promotional Campaigns
Ongoing marketing initiatives to support occupancy and brand growth.
Solutions
A Comprehensive Solution with Tangible Results
Indio developed a scalable marketing platform designed to support Great Escapes’ long-term growth strategy while delivering measurable performance across the portfolio.
Website Development
Created and managed resort websites designed to improve guest engagement and increase online reservations.
Lead Generation
Implemented targeted digital marketing campaigns focused on driving qualified traffic and converting prospective guests into bookings.
Performance Reporting
Provided ongoing return-on-ad-spend reporting and campaign analysis to help maximize marketing efficiency.
Promotional Campaign Management
Developed and deployed promotional campaigns across multiple properties to support occupancy goals and seasonal demand.
Results
Rapid Growth Across the Portfolio
The partnership produced strong results as Great Escapes expanded from just two parks to sixteen locations across the country. Throughout that growth, marketing initiatives helped maximize advertising performance, increase reservations, and support the company’s expansion strategy.
Advertising performance delivered measurable returns across the portfolio, helping Great Escapes scale efficiently while maintaining a strong focus on revenue generation.
Key Achievement
Great Escapes expanded from 2 parks to 16 locations nationwide while generating an average return of $8.25 for every $1 spent on advertising.
Cherolyn Johnson Chiang
Director of Marketing, Jenkins Organization
Working with Jeff and his entire team makes marketing our parks effortless and enjoyable. Through their efforts, we stand out among the competition and encourage repeat business from our guests. Their low turnover means there isn’t a loss of information over time. They know our preferences, typical amenities, add-ons, and, most importantly, goals.
Testimonials
Sharing a Commitment to Success
The success of Great Escapes RV Resorts highlights the benefits of working with a knowledgeable marketing agency to build a website that helps you easily convert customers and a digital marketing program that regularly funnels your target market to that website.
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