Great Escapes RV Resorts Case Study
Overview
Bringing the leads home for multiple-site RV resort
Great Escapes RV Resorts is a rapidly growing leader in the RV resort industry, offering top-tier amenities, unique lodging options, and scenic locations for unforgettable getaways. Whether guests travel by RV or need accommodations, the company provides exceptional experiences in welcoming destinations. Its portfolio also includes several Jellystone Park™ locations, known for family-friendly fun and adventure.
As part of The Jenkins Organization, Inc., a Houston-based real estate firm specializing in RV resort development, Great Escapes benefits from industry expertise and strong financial backing. Founded in 1989 by Ricky L. Jenkins, The Jenkins Organization manages over $750 million in commercial real estate, including $500 million in owned assets. With a commitment to quality and innovation, Great Escapes RV Resorts continues to expand, creating premier destinations for travelers.
Finding the Right Marketing Partners
By 2019, the Jenkins Organization had already enjoyed decades of success in the commercial real estate industry with $750 million assets under management. But when its team decided to launch a new brand, Great Escapes RV Resorts, they needed a marketing partner who knew every nuance of the outdoor hospitality industry. The Jenkins Organization tapped Big Rig Media to help their new brand make a splash. Over several years of partnership, we’ve provided a range of services, including website design and hosting, lead generation, monthly return on ad spend reporting, and promo campaign deployment.
Great Escape Display Ads
A Comprehensive Solution with Tangible Results
$8.25
Return on every $1 of ad spend across all parks
$9.96
Return on every $1 of ad spend across all parks that advertised for the full year (as opposed to those acquired mid-season)
$300.02
Average transaction for each reservation generated by an ad
Sharing a Commitment to Success
Since partnering with Big Rig Media, Great Escapes has experienced rapid growth, expanding its portfolio from two parks to 16 parks across the country. According to Cherolyn Johnson Chiang, director of marketing for the Jenkins Organization, Big Rig Media has helped the brand maximize marketing dollars and supported efforts to scale through consistency, insight, and excellent customer service.
Jellystone Park Email Marketing
Cherolyn Johnson Chiang
Director of Marketing, Jenkins Organization
Working with Jeff and his entire team makes marketing our parks effortless and enjoyable. Through their efforts, we stand out among the competition and encourage repeat business from our guests. Their low turnover means there isn’t a loss of information over time. They know our preferences, typical amenities, add-ons, and, most importantly, goals.
Testimonials
Sharing a Commitment to Success
The success of Great Escapes RV Resorts highlights the benefits of working with a knowledgeable marketing agency to build a website that helps you easily convert customers and a digital marketing program that regularly funnels your target market to that website.
Other Industry Case Studies
Blue Water RV Resort
A standout in coastal RV hospitality, Blue Water RV Resort offers a high-end guest experience with luxury amenities and prime beachfront property on the Texas Gulf Coast.
View Case Study
Quality RV Resorts
A leader in premium RV hospitality, Quality RV Resorts operates luxurious destinations across Texas, offering resort-style amenities, exceptional service, and unforgettable experiences for every traveler.
View Case Study
Dunn Right RV Park
Nestled near Houston, Dunn Right RV Park combines spacious, top-tier RV sites with modern amenities and a friendly community, creating a premium, stress-free retreat for every traveler.
View Case Study
Homestead RV Community
Homestead RV Community sets the standard for upscale RV parks. With premium amenities, a focus on guest experience, and unparalleled commitment to top-tier service and quality.
View Case Study
