Big Rig Media®
Marketing

Promoting Your Internet Content

October 20, 2025

Content Basics / Promoting Internet Content

Here are a few things to help execute an internet content strategy and promote your internet content after your target audience, message, and results you would like to see have been determined.

Content Types:

  • White Papers, Ebooks, and Reports
  • Blog Posts, Articles
  • Podcasts
  • Email Newsletters
  • Videos
  • Thought Leadership and Point of View (POV) Pieces
  • Infographics
  • Social Media Posts
  • Case Studies and Client Profiles

Promoting Internet Content | Big Rig Media

Internet Content Distribution:

Is the way multimedia content is distributed to online audiences using three basic channels:

  1. Paid: Using paid promotions like CPCs (cost per click) that cost each time someone clicks through to view the content.
  2. Earned: Leveraging third-parties like the press, guest articles, retweets, shares, or product reviews to distribute content.
  3. Owned: Placing content any business owned web properties like a website, blog, social media, or a microsite.
Distribution Methods:

Multiple tools exist to move your content including:

  • Click to Tweet
  • Mailshake
  • Wisestamp
  • GaggleAmp

Promoting Content - Distribution Methods

Talk to us about the best ways to move your content.


Other Googles

With the Google monolith (You know it’s a leader when a company becomes a verb as in Google that or Xerox this!) and other popular search engines like Firefox, Yahoo, Bing, and Edge, search engines seem like an unlikely space for competitors.

Below are a few that may make a mark some day:

Semantic Scholar
An academic search engine introduced in 2015 to help find scientific publications.

DuckDuckGo
A search engine with many features like “Instant Answers”, searching within a site, and infinite scrolling.

HotBot
A straightforward search with fast results and a “Search Safely with HotBot” that does not collect or use private information.

Other Googles


Voice Searches

Some Stats:
    • $40 billion in voice shopping is projected in the US by 2022
    • 85% of voice shoppers trust digital assistant recommendations
    • 55% of US households are expected to adopt smart speakers by 2020
    • It takes 4.6 seconds to load a text search, and 0.54 to load a voice search
    • Johnnie Walker, Domino’s, and Nestle currently use voice search tools

Voice Search

Note: Expect to hear more about voice engine optimization (VEO), Chatmeter’s trademarked term for voice-based search engine optimization.

But Don’t Take Our
Word For It.

See what our satisfied clients have to say

The whole crew at Big Rig Media are total professionals. My company has been working with them for over 10 years, because they simply deliver the best web and marketing platforms in the industry. Their integrity is beyond reproach in all they do, and the results have been spectacular! Nothing but the highest respect, and I heartily recommend them. The best in the business, hands-down!

Big Rig Media Testimonials Randy Hendrickson

Horizon Outdoor Hospitality Group

Big Rig designed our logos, creates our franchise opportunity and consumer advertising, set-up our websites and works closely with our Franchisees to provide customized, localized marketing solution. They are reliable and always looking for ways to stretch our limited dollars. Most important they listen, provide advice and solutions and are an enjoyable group to work with.

Big Rig Media Testimonials Fred Morache

Postal Connections of America

I chose Big Rig when I was ready to take my business to the next level. They designed the best looking, most user friendly and high tech website I could have imagined, and continue to grow my business through their online marketing expertise. They have become a most valuable business partner.

Big Rig Media Testimonials Chris Miller

One Point Media

Big Rig Media had done an exceptional job We have been in the RV/Mobile Home business for 28 years, and I’ve never see such quality work. We decided after all those years it was time to put a new face to our company and Jeff with Big Rig Media helped us meet and exceed our goals” it was time to put a new face to our company.

Big Rig Media Testimonials Matt Snyder

BalsamWoods Campground

Google Review

My company has been with Big Rig since 2005. They’ve developed, designed and hosted 5 sites for us over the years. Big Rig gives you the personal touch and warmth of a family business (Jeff is great!) but they are as up on the latest technologies as any Silicon Valley company. In every category, they have excelled and exceeded my expectations.

Big Rig Media Testimonials Guy Vidal

Vidal Design Collaborative

I have worked with Big Rig Media for many years now and have nothing but great things to say about this company. They have been very helpful anytime I have questions or need to make changes on my website. They respond quickly and always have answers to help me accomplish what I need to on my website.

Big Rig Media Testimonials Leah Amico

3x Olympic Gold Medalist

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