Small Business Series: How to Use Content Marketing to Attract More Customers

The content you post says a lot about your business. Mostly because it’s your chance to communicate your brand to others. Your content is a way to connect to potential customers and engage with familiar clients while sharing your business with a broader audience. That’s why content marketing is an important part of small business success. As a small brand, you have the advantage of relatability on your side. With the right approach, you can utilize your roots and closeness to the community to gain familiarity locally and beyond. 

For a small business, content marketing can be an essential way to attract more customers. Let’s dive into some of the many ways it can boost your brand.

Content Marketing for Small Businesses

Content is communication. Newsletters, social media posts, emails, images, and videos all make up the content we create and share with our network of clients or potential customers. What you post, how you post, and how often can all make or break your content marketing strategy. 

Why Content Marketing Matters for Small Business

In today’s digital age, sharing content is important for staying on the minds of potential buyers, clients, or guests. Many of us scroll through social media or our emails looking for a familiar name or face. As a small business, you can use your hometown advantage to slowly build your brand’s recognition, authority, and visibility. Content marketing is an organic way of converting leads to sales while connecting you to the greater market. 

Content Marketing Strategies for Small Businesses

• Define Your Goals – Are you looking to boost your brand awareness, build client lists, generate leads, or increase web traffic? It’s important to clearly define your goals before you get started. 
• Know Your Audience – This is an essential part of attracting customers. Know your audience and tailor your content marketing to their experience. If your business is built around animals, animal-inspired content will draw in the right clients. If your brand is centered around the local area, focus your content on what makes it so attractive. 
• Choose the Right Content to Share – Let your images, posts, and blogs work for you. Some brands benefit from sharing events, keeping up with Facebook posts, and creating local calendars. Others benefit from heavy imagery, professional videos, and Instagram updates. Know your vision, tweak it to match the consumption habits of your potential clients, and watch as you attract new leads. 
• Stay Consistent and Relevant – Plan topics, tailor content towards upcoming events, and stay consistent with your content marketing. This is what helps you remain on the radar of potential clients. Unlike big brands, small businesses have an intimate look at what’s relevant in the industry. Take advantage of that by staying connected to your community as it continues to grow. 

Content Marketing Tips for Small Businesses

• Use Your Blogs to Fill a Need – Your local community and beyond will love coming to your website to get the latest news, insights, tips, or advice. Having a blog attached to your brand helps potential clients associate your business with reliability and knowledge.   
• Tell a Story – The content marketing strategy of big businesses can often sound out of touch. As a small brand, you have a unique story to tell and humble beginnings to be proud of. It’s your story, don’t be afraid to share your experience in order to connect, inspire, and motivate your community.   
• Email Marketing – Email campaigns are a great way to nurture leads and keep your brand in the minds of customers. Newsletters are also a great way to share upcoming news, establish relationships, and promote current discounts.  
• Track Your Metrics – Monitoring your traffic, engagement, and conversion rates can help you see what’s working (and what’s not) so you can adjust accordingly.

Content Marketing for Small Businesses by Big Rig Media

Content marketing can feel like a full-time job. Give yourself a break and let the experts and Big Rig Media help you manage your content, track your metrics, and share your message. Whether you’re looking to share more photos of your stunning RV resort or send more newsletters about your upcoming shows, having the right content marketing strategy is essential to attracting clients, buyers, and guests.

Let’s Get Started