Big Rig Media®
User Icon
Home / Blog
Marketing

The Latest Google Trends In The Outdoor Hospitality Industry

June 29, 2021
The Latest Google Trends In The Outdoor Hospitality Industry

Keeping up with the latest Google trends in the outdoor hospitality industry is a tough job, but someone has to do it. That someone is Jeff Beyer, owner of Big Rig Media, a full-service, no B.S. marketing agency that has been successfully helping business like RV parks, resorts, and campgrounds connect with customers for over 20 years.

We were able to catch Jeff and ask him a few questions about Google trends that will hopefully help you better connect with more RV park guests:

Q: How important is it for Outdoor Hospitality businesses, such as RV parks, resorts and campgrounds, to have a website that is optimized for Google searches?

A: The website is the most important marketing asset for any small business. All roads lead back to the website such as online listings like Google My Business, Yelp, Tripadvisor, Facebook, Bing, Apple Maps, etc. Customers who visit sites want to research rates, amenities, and gallery pages, according to our big data server that collects info on millions of users a year in the RV industry. Also, your RV park website needs to work on all devices (smart phone, desktop, and tablet.)

Q: What kinds of tools and methods do you use to keep up with Google search data and trends in the Outdoor Hospitality market?

A: There are great tools such as Google Analytics, Google Trends, and Google Ads’ keyword suggestions, to get ideas of what people are searching for and the search volume in your area.

Q: What are some of the recent Google trends you’re seeing in the Outdoor Hospitably Industry right now?

A: Here is a good report: Google Ads benchmark report

Here are some more trends via our big data server:

70%+ of all RV traffic is on a mobile device (iOS is by far most popular)
Busiest times of day for RV websites are 7am to 5pm
Most popular site pages: rates, amenities, reservations, and blog (if kept updated!)

Q: How do these trends impact Search Engine Optimization (SEO) for RV park, resort and campground websites?

A: As you can see above in the big data link, keeping your content fresh on your RV park website blog is important because it’s one of the top links viewed on site. It’s also important to note that Google will give a higher ranking to mobile-friendly sites, mobile page speed, and websites that are kept up to date, which is why fresh content marketing / blogging should be a priority. You can also boost SEO by linking Google Maps and location schema from Google My Business to help pull rankings.

Q:  What are some of the ways Big Rig Media can help RV park, resort, and campground owners stay ahead in Google searches?

A: Our team helps RV park, resort and campground owners create and maintain a well-designed website that is mobile friendly, content rich and submitted to Google Search Console. Then we link the site to your Google My Business page and optimize the listing with your website.

Let Us Help You Grow

Big Rig Media uses the latest trends and leverages modern marketing platforms to find new clients and grow your business. Contact us today to find out more about how we can help you connect with more RV park, resort or campground guests.

Contact Us

Tags:

Google Trends Outdoor Hospitality

Related Articles

SEO optimization for RV parks showing search rankings and local map results on a laptop screen
Marketing

The Ultimate Guide to SEO Tips for RV Parks: Rank Higher and Drive Qualified Leads
RV park marketing platform dashboard showing booking analytics and guest lead generation tools
Marketing

The Ultimate Guide to RV Park Marketing Platforms for Long-Term Bookings
Digital marketing strategy for long-term RV parks showing SEO analytics and website performance dashboard
Marketing

The Complete Guide to Marketing a Long-Term RV Park

But Don’t Take Our
Word For It.

See what our satisfied clients have to say

The whole crew at Big Rig Media are total professionals. My company has been working with them for over 10 years, because they simply deliver the best web and marketing platforms in the industry. Their integrity is beyond reproach in all they do, and the results have been spectacular! Nothing but the highest respect, and I heartily recommend them. The best in the business, hands-down!

Big Rig Media Testimonials Randy Hendrickson

Horizon Outdoor Hospitality Group

Big Rig designed our logos, creates our franchise opportunity and consumer advertising, set-up our websites and works closely with our Franchisees to provide customized, localized marketing solution. They are reliable and always looking for ways to stretch our limited dollars. Most important they listen, provide advice and solutions and are an enjoyable group to work with.

Big Rig Media Testimonials Fred Morache

Postal Connections of America

I chose Big Rig when I was ready to take my business to the next level. They designed the best looking, most user friendly and high tech website I could have imagined, and continue to grow my business through their online marketing expertise. They have become a most valuable business partner.

Big Rig Media Testimonials Chris Miller

One Point Media

Big Rig Media had done an exceptional job We have been in the RV/Mobile Home business for 28 years, and I’ve never see such quality work. We decided after all those years it was time to put a new face to our company and Jeff with Big Rig Media helped us meet and exceed our goals” it was time to put a new face to our company.

Big Rig Media Testimonials Matt Snyder

BalsamWoods Campground

Google Review

My company has been with Big Rig since 2005. They’ve developed, designed and hosted 5 sites for us over the years. Big Rig gives you the personal touch and warmth of a family business (Jeff is great!) but they are as up on the latest technologies as any Silicon Valley company. In every category, they have excelled and exceeded my expectations.

Big Rig Media Testimonials Guy Vidal

Vidal Design Collaborative

I have worked with Big Rig Media for many years now and have nothing but great things to say about this company. They have been very helpful anytime I have questions or need to make changes on my website. They respond quickly and always have answers to help me accomplish what I need to on my website.

Big Rig Media Testimonials Leah Amico

3x Olympic Gold Medalist

Let’s Talk Growth.
Book Your Demo Today.