Small Business Series: How Digital Marketing Helps Small Businesses Compete with Big Brands

As a small business, competing with big brands over airtime and online visibility can feel impossible. Everywhere you turn another well-known name dominates the market. But there are a few tricks and tools you can use to your advantage. Digital marketing can have a huge impact on the visibility of your brand. Opening up your products, skills, and goods to the World Wide Web can expand your reach beyond your wildest dreams. 

Digital marketing is the key to getting your name out there. Here’s how it can help you compete in a world of big-name brands.

Digital Marketing for Small Businesses

The Digital Marketing Advantage 

Two things work in your favor as a small business looking to compete with big brand names, agility and innovation. Big businesses often have a slow process for getting information out. With huge marketing teams, a long list of approval points, and a wider network, decisions have a long way to go before they reach the eyes of the public. As a small business, you can cater your digital marketing strategy quickly, efficiently, and as new information arises. You have your finger on the pulse of the changing needs of your community and it shows. 

Key Strategies for Small Business Marketing

• Update Your Website –  This is the first thing you want to have set up before anything else as it’s the focal point of all your information. Big Rig Media can help you get started with a custom-web design for your small business.  
• Be Consistent With Branding – Your brand should be recognizable across all social media platforms. This will help potential clients start to recognize your name, vibe, and product. 
• Engage With Clients – Digital marketing as a big business can often seem robotic. As a small brand, you can get to know your customers, engage with your social media community, and connect with your audience on a different level. 
• Get to Know Your Local Needs – Tailor your marketing strategy to your local trends, needs, and attractions. This is an advantage to being a local business in the community.  
• Be Responsive – Beyond engaging with clients, your strategy should also include responding to and amending reviews. People will see that you care about their experiences, good or bad. Big brands often don’t take the time to do this, which further connects you to your clients and sets you apart. 

Digital Marketing Tools to Consider

• Content Marketing Matters – Newsletters, blogs, videos, and social media posts, investing in your content can help keep people engaged and interested in what you have to say. This form of digital marketing can make your small business brand seem more like a friend in the industry than just another big company.  
• Optimize Your Ads and Google Business Profile – Understand your target audience and encourage their interest through Google Ads, SEO keywords, and other forms of lead-generating digital marketing.  
• Email Marketing – Email campaigns are a great way to put your brand into people’s inbox. Unlike those big brands, you can get to know people intimately and cater your campaigns to their needs. 
• Follow the Data – By tracking your metrics and analytics, you can adjust your strategies and approach accordingly.

Big Rig Media is Your Digital Marketing Guru

As the experts in digital marketing for small businesses, Big Rig Media has your back from newsletters to analytics. We can help you tailor your content, create email campaigns, promote discounts, and track metrics all in one place. Running a small business is hard, we get it. Why not let our expert team worry about competing with the big names, so you don’t have to?

Elevate Your Small Business Today!