Homestead RV Community Case Study
Dunn Right RV Park’s Success Story with INDIO:
Overview
Homestead RV Community:
Homestead RV Community was a newly established, gated RV park in Weatherford, Texas, tailored for long-term residents seeking comfort, convenience, and a sense of community. The park offers spacious, level, full hookup sites suitable for both short and extended stays, with low monthly rates. Amenities include a resort-style pool, modern bathhouses, commercial laundry facilities, high-speed WiFi, and a spacious dog park for pet owners. Located just 1.5 miles from the I-20 on-ramp and the Weatherford Marketplace Mall, the community provides easy access to shopping, dining, and historic downtown Weatherford.
Homestead RV Community was a brand-new park opening in the highly competitive Texas market. They wanted a responsive, straight-talking marketing partner to help them cut through internet noise, put their park on people’s screens, and pack their luxury campsite.
Finding the Right Marketing Partners
Determined to help Homestead generate revenue right out of the gate, Big Rig Media set out to secure significant buzz and site bookings in advance of the park’s opening.
A Comprehensive Solution with Tangible Results
In the lead-up to Homestead’s launch, Big Rig Media developed a comprehensive digital marketing strategy that included a pre-opening campaign to secure early-bird bookings. Our team delivered a fully designed website, brochures, Google ads, and park maps. Our goal was to book as many sites as possible in advance—and to set Homestead up for success starting from day one.
A Comprehensive Solution with Tangible Results
The park opened with more than 60 sites pre-booked, and reservations doubled over the next couple of months.
Jimmy Bertakis
Managing Partner, Homestead RV Community
We put our faith in Big Rig as RV marketing specialists and went full out on a digital platform. We had never relied solely on digital marketing to promote our developments and were a bit nervous about it. The results far exceeded our expectations. We booked nearly all 113 sites in 15 weeks! We were pleasantly surprised, as the CEO, Jeff, was accessible, responsive, and had a pulse on our account. This was especially impressive as we are currently a one-site account and know he has much bigger clients; he always had time for us. The website and print marketing designs are professional and look fantastic. We can honestly tie our marketing success back to Big Rig Media!
Testimonials
Sharing a Commitment to Success
The success of Homestead RV Community highlights the benefits of working with a knowledgeable marketing agency to build a website that helps you easily convert customers and a digital marketing program that regularly funnels your target market to that website.
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